Privacy policy
Who we are
Tagning is an AI creative director and video editor for solo beauty and wellness professionals in the United States. This policy explains what information we collect through tagning.com and the Tagning studio, how we use it, and the choices you have. It applies to tagning.com, the Tagning studio, and our @tagning_app social accounts — not to any other business’s website or app.
Tagning is currently invite-only. Tagning is operated by [LEGAL ENTITY — TBD], [BUSINESS ADDRESS — TBD]. If you have questions about this policy or your information, write to privacy@tagning.com.
Information we collect
We collect what the studio needs to plan, direct, and edit your posts — nothing more.
Account information
When you sign in, we collect your email address. Tagning uses passwordless sign-in: we send a one-time link to your email instead of asking you to set a password.
Waitlist information
If you join the waitlist, we collect your name, phone number, email address, and at least one social handle — Instagram or TikTok — so we can see your work before we reach out.
Brand Brain onboarding
During onboarding, we ask about your business, your audience, your tone, your goals, and the practical realities of filming — your room, your light, your schedule. Your answers become your Brand Config: a written record of your brand that you can read and edit at any time in the studio.
Brand assets
You may optionally upload a logo and choose brand colors. We store these and use them in your edits.
Uploaded footage
You upload video and photos that you film on your phone. This footage may show your face, your premises, and — if you choose to film them — other people, such as your clients. Film only what you are comfortable sharing with us.
Finished deliveries
We store the edited videos and images we produce for you for as long as your account is active.
Feedback signals
When you approve a post, skip it, or leave a revision note, we record that decision. We use it only to improve your own Brand Config. One customer’s footage, notes, and results are never used to inform another customer’s output.
Operational telemetry
Each time our system calls the Claude API on your behalf, we log the token count and cost of that call, tied to your brand. We use this to measure usage and plan capacity.
How artificial intelligence is involved
We use Anthropic’s Claude API to turn your onboarding answers into your Brand Config, to write your weekly plan and captions, and to make the editing decisions on your footage.
Here is exactly how that works for editing: our system extracts still frames from your uploaded footage and sends those frames — as images — to the Claude API, so the model can see what it is cutting before it decides. The video itself is cut and rendered by ffmpeg on our own editing worker; only extracted frames are ever sent to Claude as images.
Anthropic, our AI provider, does not use information sent through its API to train its models. Tagning does not generate synthetic faces or synthetic footage — every frame we deliver comes from what you filmed.
How long we keep your information
- We delete your raw uploaded footage 30 days after we deliver your finished post.
- We keep your finished deliveries and your Brand Config for as long as your account is active.
- We delete everything on request — write to privacy@tagning.com.
Instagram and Meta
Tagning runs its own Instagram account, @tagning_app, through a Meta app. That app is used only for our own accounts: to publish our own marketing posts, and to read publicly available metrics for accounts we choose to follow as part of our own market research.
We do not connect to, post from, or read any customer’s Instagram or TikTok account. Tagning deliberately has no auto-posting: you export your finished videos and post them yourself.
As part of our market research, we collect publicly available information about other Instagram business accounts — username, follower and post counts, public bio, and public engagement counts. We use this only to decide which accounts to follow and engage with as a person, never a bot. We never sell this information, and we delete it on request — write to privacy@tagning.com.
Your rights
You can ask us, at any time, to:
- show you the information we hold about you
- correct anything that is wrong
- delete your information
- send you a copy of it
Write to privacy@tagning.com from the email address on your account. Tagning is invite-only with a small number of customers, so a person reads and acts on every request personally.
California privacy rights
Our first customers are based in California, so this section matters to us. If you are a California resident, the California Consumer Privacy Act and the California Privacy Rights Act (CCPA/CPRA) give you the right to know what personal information we collect, use, and disclose; to delete it; to correct it; and to opt out of the sale or sharing of your personal information and its use for cross-context behavioral advertising.
We do not sell or share your personal information, and we do not use it for cross-context behavioral advertising. There is nothing to opt out of. To exercise any of these rights, write to privacy@tagning.com.
How to delete your information
Send an email to privacy@tagning.com from the email address on your Tagning account, asking us to delete your data.
Once we confirm your request, we delete:
- your account and sign-in information
- your Brand Config
- your uploaded footage and finished deliveries
- your feedback signals
- any waitlist information tied to your email
We complete deletion within 30 days of confirming your request.
Security
We encrypt information in transit and at rest through our infrastructure providers. Your uploaded footage and finished deliveries are stored in private storage buckets, scoped to your account — no other customer can reach them.
No system is perfectly secure. If we learn of a breach affecting your information, we will tell you.
Children’s privacy
Tagning is a professional tool for adult business owners. It is not directed to, and we do not knowingly collect information from, anyone under 18. If we learn we have collected information from someone under 18, we delete it.
Changes to this policy
If we make a material change to this policy, we will update the date at the top of this page and, if the change is significant, tell you directly at the email on your account.
Contact us
Questions about this policy, or about your information: privacy@tagning.com.